Turn human opinion into hyper-personalised, automated campaigns from £299 a month
Watch Humans™
ABOUT
ABOUT
ABOUT
A next-gen review platform, rebuilt for the age of video & AI.
Watch Humans™ transforms video reviews into bias-free data that improves content performance, product development, and retail decisioning.
A next-gen review platform, rebuilt for the age of video & AI.
Watch Humans™ transforms video reviews into bias-free data that improves content performance, product development, and retail decisioning.
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
Think of it as Trustpilot evolved.
Built for brands in a world where written reviews are less trusted, and paid UGC no longer converts.
Video-Only
Long-form, authentic content, transcribed by our AI engine.
Video-Only
Long-form, authentic content, transcribed by our AI engine.
Video-Only
Long-form, authentic content, transcribed by our AI engine.
Unbiased
Reviewers are rewarded equally for a 1★ or 5★ review.
Unbiased
Reviewers are rewarded equally for a 1★ or 5★ review.
Unbiased
Reviewers are rewarded equally for a 1★ or 5★ review.
Honest
Encouraging truthful feedback with tailored product selections.
Honest
Encouraging truthful feedback with tailored product selections.
Honest
Encouraging truthful feedback with tailored product selections.
Human
Reviewer lifestyles, goals, and values at the core.
Human
Reviewer lifestyles, goals, and values at the core.
Human
Reviewer lifestyles, goals, and values at the core.
WHAT BRANDS GET
WHAT BRANDS GET
WHAT BRANDS GET
Shopper Missions™
Shopper Missions™
Shopper Missions™
We don’t just collect you reviews. We collect you customer identities.
Reviewers share Lifestyle, Goals, Values, Interests, Communities, and Preferences which are combined into Shopper Missions™.
This is the foundation for hyper-personalised campaigns that convert and scale.
We don’t just collect you reviews. We collect you customer identities.
Reviewers share Lifestyle, Goals, Values, Interests, Communities, and Preferences which are combined into Shopper Missions™.
This is the foundation for hyper-personalised campaigns that convert and scale.
Customer Identity Mapping
Customer Identity Mapping
Customer Identity Mapping
See how your SKUs interact with various lifestyles, goals, and values.
See which shoppers love you, where to win new ones, and where to focus ad spend.
Pinpoint best fit shopper missions to guide media strategy, retail sell-ins, and NPD decisions.
See how your SKUs interact with various lifestyles, goals, and values.
See which shoppers love you, where to win new ones, and where to focus ad spend.
Pinpoint best fit shopper missions to guide media strategy, retail sell-ins, and NPD decisions.
Automated Campaigns
Automated Campaigns
Automated Campaigns
Our AI blends rich review insights with your brand guidelines to build targeted strategies.
Generating multiple assets per shopper mission every month. Your campaign assets include:
1. Shopper-specific scores
2. Transcript quotes
3. Video supercuts
Our AI blends rich review insights with your brand guidelines to build targeted strategies.
Generating multiple assets per shopper mission every month. Your campaign assets include:
1. Shopper-specific scores
2. Transcript quotes
3. Video supercuts
CLIENT FEEDBACK
CLIENT FEEDBACK
CLIENT FEEDBACK
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Watch Humans video reviews have given us genuine consumer feedback that’s been incredibly useful for our content strategy. Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Pawan S.
Co-Founder at Toco Marketing
Pricing
Pricing
Pricing
Discover
Discover what drives your audience
Discover what drives your audience
Discover what drives your audience
£99/mo
0 Guaranteed Reviews
+Unlimited invites
0 Guaranteed Reviews
+Unlimited invites
0 Guaranteed Reviews
+Unlimited invites
Basic Shopper Insights
Raw UGC Videos
Basic Email Marketing
Star Rating Asset Usage
Basic Review Widget
UGC Usage Rights
Focus
Focus marketing spend where it performs
Focus marketing spend where it performs
Focus marketing spend where it performs
£299/mo
5 Guaranteed Reviews
+Unlimited invites
5 Guaranteed Reviews
+Unlimited invites
5 Guaranteed Reviews
+Unlimited invites
1 Challenge a month
Mid-Level Shopper Insights
Quarterly Assets + Insights
Social Media Ideation
Video Transcripts + Prompts
Star Rating Asset Usage
Customisable Review Widget
Limited Account Manager
UGC Usage Rights
Boost
Boost ROAS with
hyper-targeted UGC
Boost ROAS with
hyper-targeted UGC
Boost ROAS with
hyper-targeted UGC
£599/mo
10 Guaranteed Reviews
+Unlimited invites
10 Guaranteed Reviews
+Unlimited invites
10 Guaranteed Reviews
+Unlimited invites
2 Challenges a month
Advanced Shopper Insights
Monthly Assets + Insights
Advanced Paid Ad Strategy
Advanced Ad Creative
Star Rating Asset Usage
Bespoke Review Widget
Full Account Manager
Full UCG Usage Rights
Expand
Expand NPD pipelines and retail distribution
Expand NPD pipelines and retail distribution
Expand NPD pipelines and retail distribution
Enquire
15 Guaranteed Reviews
+Unlimited invites
15 Guaranteed Reviews
+Unlimited invites
15 Guaranteed Reviews
+Unlimited invites
2+ Challenges a month
Retail Grade Shopper Insights
Monthly Assets + Insights
Advanced+ Paid Ad Strategy
Advanced+ Ad Creative
Star Rating Asset Usage
Bespoke+ Review Widget
Full Account Manager
Full UCG Usage Rights
Features
Unlimited Review Invites
✅
✅
✅
✅
Challenges (Control Review Context & Setting)
🔒
1 per month
2 per month
2+ per month
Expand Review Pool
🔒
£150 for 5 reviews
£150 for 5 reviews
£150 for 5 reviews
UGC Usage Rights
🔒
🔒
Full commercial use
Full commercial use
Depth of Shopper Insights
Basic
Top Lifestyle, Goals, Values, Interests, Tribes & Preferences
Mid
+Basic transcript analysis
Advanced
+Granular transcript analysis
+Top category trends
Retail Grade
+Insight report per retailer
+Whitespace opportunities
+Shopper Missions™
+Competitor comparison
Frequency of Shopper Insights & Assets
—
Quarterly
Monthly
Monthly
Basic
Raw UGC
Mid
+ Transcriptions
+Prompts for Figma & Canva
Advanced
+ Email campaigns
+Ad campaigns
+UGC "Moments"
Advanced+
+Video Editor
Content Creation
Content Volume
0
0
5
10+
Star Rating Asset Usage
Full use
Full use
Full use
Full use
On-Site Review Widgets
Basic
Limited customisation
Bespoke
Bespoke+
(Coming soon)
Account Manager
—
Limited
Full service
Full service
Content Ideation
Basic
Email marketing
Mid
+ Social media marketing
Advanced
+ Paid media strategy
Advanced+
+Bespoke growth strategy
Discover
£99/mo
£299/mo
Focus
5 guaranteed reviews
per month
0 guaranteed reviews
per month
£599/mo
Boost
10 guaranteed reviews
per month
Most Popular
Expand
15+ guaranteed reviews
per month
Enquire
COMMON QUESTIONS
COMMON QUESTIONS
COMMON QUESTIONS
What is Watch Humans™?
What is Watch Humans™?
What is Watch Humans™?
What kind of data is generated?
What kind of data is generated?
What kind of data is generated?
Who are the reviewers?
Who are the reviewers?
Who are the reviewers?
Is it only for food and drink brands?
Is it only for food and drink brands?
Is it only for food and drink brands?
Can I use the content on my own channels?
Can I use the content on my own channels?
Can I use the content on my own channels?