Your brand's retail foresight, on one page.
Blueprint
Your brand's retail foresight, on one page.
About
About
About
Built for challenger brands, a Blueprint report provides predictive intelligence to prove your value to buyers.
The report goes beyond EPOS data to translate your brand's story into a clear, commercial direction.
Built for challenger brands,
a Blueprint report provides predictive intelligence to prove your value to buyers.
The report goes beyond EPOS data to translate your brand's story into a clear, commercial direction.
For brands
For brands
For brands
Predict your category's growth, shopper demand & retail readiness.
Predict your category's growth, shopper demand & retail readiness.
Speak Retailer's Language
Speak Retailer's Language
A Blueprint report proves your likelihood of success to a buyer.
A Blueprint report proves your likelihood of success to a buyer.
A Blueprint report proves your likelihood of success to a buyer.
Incrementality
Demonstrate the value you add to the category and the retailer.
Shopper Missions
Show how you drive purchasing behaviour, for any retailer.
Range Gaps
Identify commercial opportunities in retailer ranges and how you fill them.
breakthroughblueprint.com
breakthroughblueprint.com
breakthroughblueprint.com
For brands
For brands
For brands
Track category trends & build new SKUs shaped around range gaps.
Track category trends & build new SKUs shaped around range gaps.
Pricing
Blueprint access is limited.
Each month, brands with the highest commercial viability are selected by our committee to build their data-backed retail pitch.
Essential
For early stage brands defining their position and story.
£999
Understand your category, see exactly where your brand fits within it and what’s shaping demand.
Essential
For early stage brands defining their position and story.
£999
Understand your category, see exactly where your brand fits within it and what’s shaping demand.
Essential
For early stage brands defining their position and story.
£999
Understand your category, see exactly where your brand fits within it and what’s shaping demand.
Essential includes:
SKU Analysis
Breakdown your SKUs into constituent parts and map onto category trends.
SKU Analysis
Breakdown your SKUs into constituent parts and map onto category trends.
Retail Range Analysis™
Map what your any retailer’s shelf looks like.
Retail Range Analysis™
Map what your any retailer’s shelf looks like.
Trendsphere™
Track category and sub-category trends, fads, and growth drivers.
Trendsphere™
Track category and sub-category trends, fads, and growth drivers.
Premium
For brands preparing a buyer pitch or trade presentation.
£1499
Prove your incremental value, quantify the white space you fill and the value you bring.
Most Popular
Premium
For brands preparing a buyer pitch or trade presentation.
£1499
Prove your incremental value, quantify the white space you fill and the value you bring.
Most Popular
Premium
For brands preparing a buyer pitch or trade presentation.
£1499
Prove your incremental value, quantify the white space you fill and the value you bring.
Most Popular
Premium includes:
Everything in Essential plus:
Shopper Archetype Analysis™
Identify the audience segments you appeal most to, for any retailer.
Shopper Archetype Analysis™
Identify the audience segments you appeal most to, for any retailer.
Range Gap Analysis
Whitespace opportunities and how your product delivers incrementality.
Range Gap Analysis
Whitespace opportunities and how your product delivers incrementality.
Plus
For brands expanding national distribution.
£2099
The complete data showcase for your success on-shelf.
Plus
For brands expanding national distribution.
£2099
The complete data showcase for your success on-shelf.
Plus
For brands expanding national distribution.
£2099
The complete data showcase for your success on-shelf.
Plus Includes:
Everything in Premium, plus:
Incrementality Scorecard™
Model XRoS and simulate your role in the range.
Incrementality Scorecard™
Model XRoS and simulate your role in the range.
Shopper Missions
Show how you drive purchasing behaviour, for any retailer.
Shopper Missions
Show how you drive purchasing behaviour, for any retailer.
Essential includes:
Premium includes:
Everything in Essential plus:
Plus Includes:
Everything in Premium, plus:
Trendsphere
Track category and sub-category trends, fads, and growth drivers.
Trendsphere
Track category and sub-category trends, fads, and growth drivers.
Range Gap Analysis
Identify whitespace opportunities and how your product delivers incrementality.
Range Gap Analysis
Identify whitespace opportunities and how your product delivers incrementality.
Shopper Missions
Show how you drive purchasing behaviour, for any retailer.
Shopper Missions
Show how you drive purchasing behaviour, for any retailer.
SKU Analysis
Breakdown your SKUs into constituent parts and map onto category trends.
SKU Analysis
Breakdown your SKUs into constituent parts and map onto category trends.
Shopper Archetype Analysis
Discover the audience segments you appeal most to, for any retailer.
Shopper Archetype Analysis
Discover the audience segments you appeal most to, for any retailer.
Incrementality Scorecard
Model XRoS and simulate your role in the range.
Incrementality Scorecard
Model XRoS and simulate your role in the range.
Retail Range Analysis
Map what any retailer’s shelf looks like.
Retail Range Analysis
Map what any retailer’s shelf looks like.
Apply for a Blueprint today
We take on a limited number of brands every month. Those who fill current range gaps and have the highest chance of winning retail listings.
By joining the waitlist, you get access to:
10 step guide on how to build the perfect retail pitch, written by Tesco's ex-category director.
10 step guide on how to build the perfect retail pitch, written by Tesco's ex-category director.
10 step guide on how to build the perfect retail pitch, written by Tesco's ex-category director.
Access to data on your brand's performance.
Access to data on your brand's performance.
Access to data on your brand's performance.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Why is Blueprint access limited?
Why is Blueprint access limited?
Why is Blueprint access limited?
How do you select brands?
How do you select brands?
How do you select brands?
What happens after I apply?
What happens after I apply?
What happens after I apply?