Predictive category insights for retail pitches, fundraising and shaping NPD
Starting from £599
What is it
An interactive report that highlights how your products add incremental value to any retail range.
Your retail narrative, backed by real-time data.
How it works
Unearth retailer range gaps
See exactly where your product fits at any retailer, based on current white-space, rising needs, and underserved segments in your category.
- Your ideal retailer and category.
- A complete analysis of their current range and where you fit.
- Proof your products align with trends the retailers’ are missing.
- Insights of the customers you attract, and the ones they don’t.
Rummo saw Tesco was missing a
‘Premium Pasta’ offering and proved they were the right brand to fill it.
See example
See example
How it works
Data on how your products win
Uncover how well your range taps into what’s trending, and where you're missing chances to stand out or scale.
- What's fuelling category growth.
- The ingredients, formats, and claims gaining momentum.
- Where your products fit, and where they could go further.
How Small Beer is leading the rise of mid‑strength and why they’re the perfect match for Tesco.
See example
See example
How it works
Benchmark your competition
Strengthen pitches with real-time analysis on your products’ success versus your entire category.
- Product and Brand Category Ranking
- Momentum, Populairty and Breakthrough d
- How your products fit in.
How Czech’s fastest growing Magnesium Water is taking over the shelves of Boots.
See example
See example
How it works
Pitch from the buyer’s point of view
Show how your brand adds value to their category, helps them hit targets, and proves you understand their range better than anyone.
- Product and Brand Category Ranking
- Momentum, Populairty and Breakthrough d
- How your products fit in.
A microsite tailored to helping make quicker, data-driven decisions on shaping NPD.
See example
See example
Every Breakthrough Blueprint is unique and built around your category, your products and your ideal retailer. You choose the information you need.
Choose a package that suits your needs best.
Essential
For early-stage brands seeking clarity on one opportunity.
£599
Retailer & Category Scope
- 1 Retailer & 1 category
Premium
For challenger brands ready to pitch, grow or fundraise.
£999
Retailer & Category Scope
- 1 Retailer &1 category
functional
WANTED
drinks
Enterprise
For funded brands or agencies needing full commercial firepower.
Custom
Retailer & Category Scope
- Multiple categories & retailers
Every Blueprint is unique - built around your category, your products and your ideal retailer. You choose the information you need.
Choose from the following modules.
Book a call
Predictive category insights for retail pitches, fundraising and shaping NPD
Starting from £599
What is it
An interactive report that highlights how your products add incremental value to any retail range.
Your retail narrative, backed by real-time data.
Breakthrough Blueprint™ is a bespoke interactive microsite built for brands who are:
Early stage & pre-revenue
Not yet listed or D2C only
Fundraising
Planning retail launches
Developing new products
How it works
Unearth retailer range gaps
See exactly where your product fits at any retailer, based on current white-space, rising needs, and underserved segments in your category.
- Your ideal retailer and category.
- A complete analysis of their current range and where you fit.
- Proof your products align with trends the retailers’ are missing.
- Insights of the customers you attract, and the ones they don’t.
Rummo saw Tesco was missing a
‘Premium Pasta’ offering and proved they
were the right brand to fill it.
See example
See example
How it works
Data on how your products win
Uncover how well your range taps into what’s trending, and where you're missing chances to stand out or scale.
- What's fuelling category growth.
- The ingredients, formats, and claims gaining momentum.
- Where your products fit, and where they could go further.
How Small Beer is leading the rise of mid‑strength and why they’re the perfect match for Tesco.
See example
See example
How it works
Benchmark your competition
Strengthen pitches with real-time analysis on your products’ success versus your entire category.
- Product and Brand Category Ranking
- Momentum, Popularity and Breakthrough performance on your chosen competition.
How Czech’s fastest growing Magnesium Water is taking over the shelves of Boots.
See example
See example
How it works
Pitch from the buyer’s point of view
Show how your brand adds value to their category, helps them hit targets, and proves you understand their range better than anyone.
- The trends your products align with
- The new customers you bring in
- See your Range Improvement score
- Strategic recommendations to strengthen their shelf
A microsite tailored to helping make quicker, data-driven decisions on shaping NPD.
See example
See example
Every Breakthrough Blueprint is unique and built around your category, your products and your ideal retailer. You choose the information you need.
Choose a package that suits your needs best.
Essential
For early-stage brands seeking clarity on one opportunity.
£599
Retailer & Category Scope
- 1 Retailer & 1 category
Premium
For challenger brands ready to pitch, grow or fundraise.
£999
Retailer & Category Scope
- 1 Retailer &1 category
functional
WANTED
drinks
Enterprise
For funded brands or agencies needing full commercial firepower.
Custom
Retailer & Category Scope
- Multiple categories & retailers
Your Blueprint is designed unique to your challenges. Our team are here to help you decide which modules are best suited to your needs.
Book a call
Predictive category insights for retail pitches, fundraising and shaping NPD
Starting from £599
What is it
An interactive report that highlights how your products add incremental value to any retail range.
Your retail narrative, backed by real-time data.
Breakthrough Blueprint™ is a bespoke interactive site built for brands who are:
Early stage & pre-revenue
Not yet listed or D2C only
Fundraising
Planning retail launches
Developing new products
How it works
Unearth retailer range gaps
See exactly where your product fits at any retailer, based on current white-space, rising needs, and underserved segments in your category.
- Your ideal retailer and category.
- A complete analysis of their current range and where you fit.
- Proof your products align with trends the retailers’ are missing.
- Insights of the customers you attract, and the ones they don’t.
Rummo saw Waitrose was missing a real
‘Premium Pasta’ offering and proved they
were the right brand to fill it.
See example
See example
How it works
Data on how your products win
Uncover how well your range taps into what’s trending, and where you're missing chances to stand out or scale.
- What's fuelling category growth.
- The ingredients, formats, and claims gaining momentum.
- Where your products fit, and where they could go further.
How Small Beer is leading the rise of mid‑strength and why they’re the perfect match for Tesco.
See example
See example
How it works
Benchmark your competition
Strengthen pitches with real-time analysis on your products’ success versus your entire category.
- Product and Brand Category Ranking
- Momentum, Popularity and Breakthrough performance on your chosen competition.
How Czech’s fastest growing Magnesium Water is taking over the shelves of Boots.
See example
See example
How it works
Pitch from the buyer’s point of view
Show how your brand adds value to their category, helps them hit targets, and proves you understand their range better than anyone.
- The trends your products align with
- The new customers you bring in
- See your Range Improvement score
- Strategic recommendations to strengthen their shelf
A microsite tailored to helping make quicker, data-driven decisions on shaping NPD.
See example
See example
What you get
Build the right Blueprint for you
Every Breakthrough Blueprint is unique and built around your category, your products and your ideal retailer. You choose the information you need.
Choose a package that suits your needs best.
Essential
For early-stage brands seeking clarity on one opportunity.
£599
Retailer & Category Scope
- 1 Retailer & 1 category
Premium
For challenger brands ready to pitch, grow or fundraise.
£999
Retailer & Category Scope
- 1 Retailer &1 category
functional
WANTED
drinks
Enterprise
For funded brands or agencies needing full commercial firepower.
Custom
Retailer & Category Scope
- Multiple categories & retailers
Your Blueprint is designed unique to your challenges. Our team are here to help you decide which modules are best suited to your needs.
Book a call