Challenger brands win early fans on story and sheer graft, then growth stalls when gut feel meets the numbers.

The Breakthrough Blueprint pulls together every piece of data you already have: sell‑in, Shopify, EPOS, and socials, so you can see where profit’s hiding and cash is leaking. Instead of throwing budget at louder ads or another flavour punt, you can:

• Find the quick wins – Spot SKUs that jump fastest with a small promo or a tidy pack tweak.
• Bin the money‑pits early – Flag lines that look great on a P&L but gather dust on shelf.
• Back the right levers – Price, promo or pack? The dashboard ranks each play by projected payback.

Outcome: One clear strategy backed by data, not opinion.

Tesco, Waitrose and Ocado slice up categories with dashboards most founders never get to see. Your Blueprint mirrors their view, so you walk into range reviews talking their language. In a couple of clicks you can:

• Call the white space – Heat maps show exactly where your format, price or need‑state is missing.
• Prove incremental growth – Show you’ll grow the category, not cannibalise it, with the same maths the big four use.
• Drop‑in deck copy – Auto‑generated one‑liners slot straight into your buyer slides, saving hours.

Outcome: Buyers see you as a data‑driven growth partner, not another hopeful pitch.

Investors and NPD leads care about one thing: risk versus reward. The Blueprint brings the numbers, so your story stacks up:

• Market Snapshot – Bottom‑up EPOS build cross‑checked with category CAGR nails the real TAM/SAM in one slide.
• Investment Heat Map – Scale, tweak, watch, every SKU colour‑coded by margin, velocity and cash demand.
• Payback Curves – Show median, best and worst‑case returns before you spend.

Outcome: Faster fundraises, tighter NPD spend, and a board that sees a grown‑up plan behind every decision.

EPOS data only shows you what’s already made it onto shelves - meaning challenger brands without national listings stay invisible. But breakthrough ideas often start outside the aisle.
Your Blueprint captures every brand, SKU, and trend - whether they’re flying in D2C, going viral on TikTok, or dominating farmer’s markets. Instead of being boxed in by legacy data, you can:

• Benchmark beyond the big boys – See how you stack up against all the category’s rising stars, not just the ones in Sainsbury’s.
• Spot stealth trends early – Ingredient, format and function trends that start outside retail get picked up fast in Breakthrough’s buzz engine.
• Tell the full story – EPOS tells a chapter. Your Blueprint shows the full arc, from first follower to shelf success.

Outcome: A sharper, story-rich pitch grounded in data the buyers don’t even have access to.